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Archive for 'Marketing'

Bike Advocate Frank Peters Talks About Life’s Lessons

Check out So Cal bike advocate guru Frank Peters’ excellent Ted Talk, where he shares his wisdom on the “Art Of Entrepreneurship”.

Bike Minded Market Watch: The Missoni Bike for Target

Flipping again through the August issue of Vogue today, I realized I had totally missed (on page 118 – in an article about the resurgent popularity of the Italian fashion house Missoni) that Missoni has designed a woman’s three speed comfort bike for Target. This bike will be available exclusively online and debuts September 13th. [...]

Long Beach: Good for Bikes, Good for Business

One of the most important concepts Bikeable Communities wants to encourage both the greater public and local business community to understand is that “bike friendly = business friendly.” People on bikes are customers just like everyone else. People on bikes have money to spend, and communities and cities alike are wise to court their business. [...]

Bike Minded Market Watch: Time Magazine Notes Bike Sales Up!

Yes, people we are in a bike boom and it’s a beautiful thing. I have taken to carrying my camera with me wherever I go so I can try to capture a bit of our unique LB bike flavor. Recently this summer I was sitting downtown at Berlin Coffee House enjoying a delicious breakfast (Have [...]

Bike Minded Market Watch: The Substance of Style

We live in an era where style matters more than ever. On Charlie Gandy’s recommendation I’m currently reading the entertaining best seller “The Substance of Style” by Virginia Postrel. If you need to get the word out about your bike minded service, product or advocacy I highly recommend you read it. In the book Postrel [...]

Comfort & The Slow Bike Buzz

I am in the market for a new bike. I’m so excited, but a little overwhelmed too because there are just so many wonderful choices out now. Why? Because the slow bike movement is picking up steam. Articles are popping up in places like Bicycling Magazine (which normally is focused on the athletic side of [...]

Replace Advocate Thinking with Marketing Thinking?

Chances are if I asked you why you ride your bike, you’d answer something similar to what I would say,   “I love the sense of freedom,” or “I love being outside on a beautiful day feeling the wind on my face.”  Most likely you wouldn’t answer, “because I’m trying to save the planet” or “because [...]