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September 2015
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Archive for 'Getting People to Ride'

Club/Team Race Coaching Nights in El Dorado Park

For over 30 years El Dorado Park has hosted twilight races on Tuesday nights. This year we’re introducing  Coaching Nights on the alternating Tuesdays April 16, April 30, May 14 Bring your club, team and coaches for: Team Training Intro to racing clinics One on One coaching Challenging workouts for all levels Open to riders of all ages [...]

Join Us for a Jingle Bell Ride to Wurstkuche!

Looking for a way to shake the holiday doldrums from too many goodies? Or just an excuse to get out and ride? Have you perhaps been hankering for some really good wurst? We’ve got you covered! Join us Friday Dec. 23rd at 9:30 am for a 19.5  mile cruise from the Bixby Knolls neighborhood of [...]

Helping Inspire People to Ride a Bike

The effort of this delightful campaign can be inspirational to help people get out and ride and can also be an inspiration to other organizations to create their own campaign too; such as us at Bikeable Communities. Like Riding a Bike.org states on their website for the campaign: A lot of people who may be [...]

Bike Minded Market Watch: The Missoni Bike for Target

Flipping again through the August issue of Vogue today, I realized I had totally missed (on page 118 – in an article about the resurgent popularity of the Italian fashion house Missoni) that Missoni has designed a woman’s three speed comfort bike for Target. This bike will be available exclusively online and debuts September 13th. [...]

Bike Minded Market Watch: The Substance of Style

We live in an era where style matters more than ever. On Charlie Gandy’s recommendation I’m currently reading the entertaining best seller “The Substance of Style” by Virginia Postrel. If you need to get the word out about your bike minded service, product or advocacy I highly recommend you read it. In the book Postrel [...]

Cali Bike Tours Summer Wine Tasting & Bike Tour

Thursday August 11th from 5:30 to 7:30 pm Cali Bike Tours will host Long Beach’s very first “Summer Wine Tasting & Bike Tour” in downtown Long Beach.  For this inaugural tour the focus will be on the wines of California and include tastings at the Wine Down Lounge in the historic Breakers Hotel building and [...]

Comfort & The Slow Bike Buzz

I am in the market for a new bike. I’m so excited, but a little overwhelmed too because there are just so many wonderful choices out now. Why? Because the slow bike movement is picking up steam. Articles are popping up in places like Bicycling Magazine (which normally is focused on the athletic side of [...]

Much to Celebrate!

Long Beach has won another prestigious “active” living honor – not a medal, or a certificate, but the honor of hosting the Pro Walk/Pro Bike Conference in September 2012. Kudos to Charlie Gandy, all of the Bike Long Beach team, and our own Convention and Visitors Bureau for their tireless efforts to make this happen. [...]

Replace Advocate Thinking with Marketing Thinking?

Chances are if I asked you why you ride your bike, you’d answer something similar to what I would say,   “I love the sense of freedom,” or “I love being outside on a beautiful day feeling the wind on my face.”  Most likely you wouldn’t answer, “because I’m trying to save the planet” or “because [...]