The effort of this delightful campaign can be inspirational to help people get out and ride and can also be an inspiration to other organizations to create their own campaign too; such as us at Bikeable Communities.

Like Riding a Bike.org states on their website for the campaign:

A lot of people who may be considering the bike as an option see people out there on bikes that are really sports orientated, wear a lot of lycra with loads of technical gear, and they don’t associate themselves with that.

This campaign is trying to change that image and show that anyone can ride a bike.

Watch the video here and also visit  http://www.likeridingabike.org [it's  worth the click]

[vimeo 4 nolink]

We believe it.